Introducing San Francisco The system font for iOS, OS X, and watchOS.

What is a ‘Font’

Exploring Fonts

Fonts are essential to the quality and style of designs. The use of these networks of characters can help set the personality of a product or service. It can make or break a logo, pen the new trademark for a clothing company, or be the standard visual for a children’s book collection, among many other things. Take a look at some key points about fonts to better understand their significance and overall presence in the market.

Defining Font

Also known as typefaces, fonts are part of the artistic technique, topography. They’re considered characters that can be set to exhibit a specific style and/or size. A set of characters are called fonts whereas individual characters are generally referred to as a piece of font. Thousands of typefaces exist for users to examine, compare and insert into their work.

Font Users

Font is widely used in both personal and professional aspects of life. Those who take advantage of its features in their private time may choose various fonts to beautify personal invitations, enhance class assignments, create to-do lists, and several other activities.

Professionals in many fields, particularly arts and design, use fonts in their day-to-day operations. Choosing the best font is an extremely important part of multiple complex processes, such as outlining a new company brand and revising layouts blueprints. As the rise of the computer age continues, other activities that incorporate font have become increasingly popular, such as creating or editing a website, writing web content and updating social networking platforms.

History of Font 

Typeface dates back centuries ago when Johannes Gutenberg, developed movable-type printing in Europe in the 1400s. His trademark style was Gothic blackletter, which closely resembled the hand-lettered books made by his predecessors. The emergence of more printing shops eventually led to the creation of new font styles which solidified typographic design in the industry. These lettering styles included Roman and Italic typefaces, two prominent fonts still used today.

A range of font sizes soon followed. In the mid-18th century, a standardized system of measured typefaces was established in France by Pierre Fournier le Jeune. Type sizes were set up to be measured in points, a technique that still remains dominant. Font sizes typically range between 8 and 72 points.

Font in Multimedia Design 

Multimedia design is an arts medium that’s generally defined as a combination of animation, text, still images, audio, video electronic media, and other interactive platforms that’s created for entertainment purposes and/or audience engagement. It’s not to be confused with mixed media since that form also includes audio features and thus, reaches a broader capability. Additionally, media is usually limited to the use of basic computer and/or text-only presentations while multimedia umbrellas both activities, promoting the use of media and content synonymously.

This all-inclusive field can be rewarding, yet extremely challenging, especially if the right tools are provided and the appropriate rudiments aren’t taught. Multimedia design degree programs are carefully crafted to equip students with the knowledge and application skills that’ll help them thrive in their dream job. One of the primary topics in the list of required courses focuses on the identification and correct use of fonts. In today’s design industry, it provides assistance with search engine optimization (SEO), content writing, film scripts, and video production. Those who have the gift of combining technology with the arts learn to appreciate the manipulation of fonts as they work to complete various projects.

Favorite Types of Fonts

  • True Type Font (TTF) – One of the most recognized types of fonts on Mac and Microsoft Windows operating systems. Originally created by Apple Computer in the 1980s, the outline font standard’s purpose was to be Adobe Type 1 Font’s rival. During this time, it allowed users to manipulate the size, style and position of their fonts effectively. The degree of precision involved enabled web developers to control how the pixels were displayed in their network of characters. However, the rise of new technologies has left the pixel-control feature outdated and nonexistent.
  • It’s important to understand the appearance of TTF. It contains glyphs that are comprised of quadratic Bezier curves and straight line segments. A virtual machine processes the programs the glyphs’ hints within the program which alters the control points that make up the outline, producing a crisper finished effect.
  • Open Type Font (OTF) – Developed in the 1990s after TTF and maintained a similar setup with the exception of additional complex data structures. OTF is widely used for significant computer platforms. Unlike TTF, OTF contains several smart-font features with advanced support capabilities. It possesses extended language support through Unicode, as well as support for Arabic and Indic languages. Windows Vista provides security updates for the font type to prevent intrusions or threats.
  • Google Font – Google web fonts are a primary preference in the world of design, as well as other related industries. The network of characters provides an incomparable quality for web developers that works in various browsers and has a simplistic nature. These fonts eliminate normal barriers that may hinder the web design process. Users choose from a list of core web fonts through the application programming interface service operating on Google’s servers. All of the fonts are available to share with relatives and acquaintances and individuals enjoy the high level of efficiency as fonts can be added to a website in a matter of seconds.

Tips for Using Fonts

  1. Don’t Overdo It – You never want your product to look too busy. This means ensuring that the style of letters chosen have personality, but don’t seem over-the-top which can be draining for an audience and decreases readability.
  2. Stick with One – Be sure to choose one font rather than switching frequently. This is a mistake that can also be off-putting to viewers, as it doesn’t look professional.
  3. Go with the Right Size – Keep in mind that size matters. Alter the measurement of your fonts at your discretion. Most titles should have larger characters while normal content should be a smaller, standard size.

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