Apple and Developers Give $8 Million to WWF

During Earth Day 2016 Apple along with several developers announced a “Apps for Earth” promotion, during which for 10 days all proceeds would be donated to the World Wildlife Fund. Later at WWDC Apple announced the outcome of that promotion stating that over $8 Million dollars was raised and donated to WWF.

*Participating apps include: Angry Birds 2, Best Fiends, Candy Crush Soda Saga, Cooking Dash, Cut the Rope: Magic, Dragon City Mobile, Disney Infinity: ToyBox 3.0, Enlight, Hay Day, Hearthstone, Jurassic World: The Game, Kendall & Kylie, LINE, LINE: Disney Tsum Tsum, Map My Run+, MARVEL Contest of Champions, Peak, Procreate, Recolor, SimCity BuildIt, Star Wars: Heroes of the Galaxy, Tabs & Chords by Ultimate Guitar, The Earth by Tinybop, Trivia Crack, VSCO, WWF Together, and Yoga Studio.

Here is the Apple Press Release:

Apple and WWF’s Apps for Earth campaign raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds to support WWF’s conservation work. WWF announced the results this week at WWDC in San Francisco.

During the ten-day campaign in April, Apple, WWF and 24 developers worked together to help the planet, one app at a time.

Through interactive and educational content created exclusively for Apps for Earth, the campaign gave participants an opportunity to actively engage in conservation and contribute to WWF’s mission.

100% of the proceeds from participating apps and In-App Purchases go to support WWF’s conservation work.

The campaign is the second time Apple has partnered with WWF to protect the planet. Last year, they kicked off a multi-year partnership to protect up to a million acres of responsibly managed forest across China, furthering Apple’s work to lower its footprint and conserve resources throughout its entire operation.

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