5 SEO Ranking Factors Your Website Needs to Perform Well in Google

There was a time, not too long ago, when simply having a business website was enough. Today, it is necessary to take steps to ensure your website ranks high with the search engines customers use to look for products and services. The process of ranking a website, known as search engine optimization, becomes a simpler process when you concentrate your efforts on the following ranking factors.

Google Reviews

Online business reviews are a written account of a customer’s interaction with your business. These accounts have proven to weigh heavily in the minds of future potential customers. More than 80 percent of consumers polled report trusting reviews left online as much as the recommendations they receive from friends and family. A Google review link can help simplify the process of leaving a review, making your customers more likely to do it.

Search engines also favor online reviews as great signals for local search results. Google, Yelp, and Facebook are all major review platforms. However, you should also take steps to make easy for customers to leave reviews through your website. A Google review link can help simplify the process of leaving a review.

Google My Business

Google My Business is free to use service offered by Google that should be taken advantage of by every business owner. The service allows you to exercise direct control of what information is displayed pertaining to your business across multiple Google platforms.

If you have not yet done so, you should claim your Google My Business listing immediately. You only need to sign in with a new or existing Google account to do this. Next, verify essential information like hours of operation, address, telephone number, and other contact information.

Quality Content

Regularly providing visitors to your website with quality content is perhaps the surest way to assure long-term SEO rankings. While this fact comes as no surprise to business owners and marketers, there is possibly some confusion as to what a search engine may or may not consider quality content.

Google takes a number of issues into account when assessing the content quality on a particular website. Google search engines want to know the exact purpose of a website. Once this purpose is determined, it can be included in relevant searches for the intended audience. Google considers the construction of the page to determine its quality. Pages that allow visitors to easily discover their purpose and gather the information they need are given priority on search engines. Your website must establish itself as an industry expert to reach the highest rankings on search engines. The Google guidelines measure a site based on expertise, authority, and trust.


Link building is a fundamental technique for improving SEO rankings. Simply stated, the more quality links you have leading to and away from your site the better the site will rank with search engines.

The authority of inbound links is the first consideration for Google when it considers link quality. The quantity and diversity of links are also important. Finally, for local SEO, Google places more authority on links from a local source than one far away.

Visitor Behavior

How visitors interact with a website plays a role in Google rank. You can analyze the visitor behavior on your website through the Google Search Console. Some relative behavioral signals include bounce rate, click-through rate, and time spent on the page.

It is essential in today’s climate that your business website rank as high as possible on search engines. Optimizing your website for search engines becomes a lot easier when you focus on the five factors discussed in the article.

If you use Shopify for your site, check out some of these tips to help you grow your business!

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